Custom Website Features & AI Workflows
Webflow handles a lot. When a project needs more, like a custom feature, a connected workflow, or a useful AI layer, I build the smallest solution that does the job reliably.
Webflow is a great fit for most marketing sites, but I won't force it into jobs it wasn't built for. If the brief needs a custom interaction, a cleaner hand-off between tools, or a feature that has to work a particular way, I figure out where code will help and where it would only add maintenance.
Sometimes the answer is a better CMS structure or a smarter form. Sometimes it's an API connection, a small custom build, or an AI-assisted workflow. The goal isn't to put AI everywhere. It's to remove one real source of friction and leave your team with something clear, useful, and easy to maintain.
What you get
Custom functionality
Purpose-built website behavior where Webflow alone isn't the right tool.
API integrations
Forms, CRMs, analytics, and other tools connected around a clear workflow.
Practical AI workflows
Focused prototypes or workflows where AI removes repetitive work or improves an existing process.
Claude & Webflow MCP Automation
Claude connected to your Webflow project through MCP to automate CMS setup, bulk content and SEO metadata, and repetitive build work.
QA and handover
A tested implementation with clear ownership and guidance for the team using it.
Custom Web Development FAQs
- Can you build beyond what Webflow handles on its own?
- Yes. I use Webflow where it fits, then add focused code or integrations for the parts it doesn't handle well. I'll always recommend the simplest approach your team can maintain.
- Can you add AI to an existing website?
- Often, yes, but it needs a real job to do. It might help qualify leads, connect a content workflow, or support an internal process. I'll check first whether AI improves the experience or just adds one more thing to maintain.
- Do you build full software products?
- I focus on marketing websites, connected workflows, focused prototypes, and the custom features around them. If a brief needs a larger product team or specialist backend infrastructure, I'll tell you that upfront, before we start.
Related services
Webflow Development
Production-ready Webflow builds with the custom logic and interactions off-the-shelf themes can't do.
Webflow CMS
Content models and dynamic pages your team can publish to on their own, no developer needed.
Figma to Webflow
Your Figma design turned into a pixel-accurate, responsive, CMS-ready Webflow build.