Website Redesign in Webflow
Redesigning an existing site is as much about what you keep as what you change. I modernize the design and rebuild in Webflow while protecting the SEO equity you've already earned.
A redesign that ignores SEO can undo years of ranking overnight. I start by auditing what's working — your best-performing pages, current URLs, and backlinks — then design and rebuild around it. Content gets restructured for clarity and conversion, but URLs are preserved or 301-redirected so nothing drops out of Google's index.
The rebuild itself moves you onto a clean Webflow foundation: faster pages, an editable CMS, better mobile experience, and a design that reflects where your business is now rather than where it was three years ago.
What you get
Pre-redesign audit
Top pages, URLs, and backlinks mapped before anything changes.
URL preservation
Paths kept or 301-redirected so rankings carry over.
Modernized design
A current, on-brand look built mobile-first.
Faster foundation
Clean Webflow build with Core Web Vitals in mind.
Website Redesign FAQs
- Will a redesign hurt my Google rankings?
- Not if it's handled carefully. I preserve or 301-redirect existing URLs, keep the content that's ranking, and migrate metadata — so ranking signals carry into the new site rather than resetting.
- Can you migrate from WordPress, Wix, or Squarespace?
- Yes. I regularly rebuild sites from other platforms into Webflow, mapping content and URLs across so the move is clean.
Related services
Webflow SEO
Technical SEO built into the site itself — structure, schema, speed, and clean indexing.
Webflow Development
Production-ready Webflow builds with the custom logic and interactions off-the-shelf themes can't do.
Performance Optimization
Fix slow pages and failing Core Web Vitals — faster LCP, lower CLS, better INP.