Service
Website Performance Optimization
Slow pages cost you rankings and conversions. I diagnose and fix Core Web Vitals on Webflow sites — largest-contentful-paint, layout shift, and interaction latency — so pages feel instant and pass Google's thresholds.
Performance work starts with real data, not guesses: field data from Chrome UX Report and lab data from Lighthouse, on a throttled mobile profile, to find what's actually slowing the page rather than what feels slow. From there it's methodical — right-sizing and reformatting images, deferring non-critical scripts, taming heavy animation and third-party embeds, and stabilising layout so nothing jumps as it loads.
The goal isn't a vanity Lighthouse score in a lab — it's passing Core Web Vitals on real devices, because that's what Google measures and what your visitors feel.
What you get
Field + lab diagnosis
CrUX and Lighthouse on throttled mobile to find the real bottlenecks.
Image optimisation
Modern formats, correct sizing, and lazy loading.
Script + animation audit
Deferring and trimming what blocks the main thread and hurts INP.
Layout stability
Reserved space and font strategy to eliminate layout shift.
Performance Optimization FAQs
- Can you improve my Core Web Vitals score?
- Yes. I work from real field and lab data to fix the specific issues hurting LCP, CLS, and INP, and re-measure on a throttled mobile profile so the improvement reflects real devices.
- Does heavy animation have to slow the site down?
- No — but it often does when it's built carelessly. I keep GSAP and scroll interactions off the critical path and honour reduced-motion, so motion doesn't come at the cost of INP.
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