Healthcare · Traditional Chinese Medicine
Praxis Hwang
German-language clinic site for a TCM practice, designed to feel calm, credible, and easy to book.
Overview
Praxis Hwang is a Traditional Chinese Medicine clinic whose site needs to convey calm and clinical credibility at once. The design uses soft, natural imagery and a restrained palette, with clear treatment navigation and prominent booking calls to action.
Content is organised around treatments and health concerns so prospective patients can self-navigate to what's relevant, with social proof surfaced early.